chemistry matchmaking

CM is an online dating service that needed help developing its final product.

After being properly onboarded by the client, a digital marketing strategy was designed to support the Chemistry Matchmaking mission, vision, and values as well as its business goals.

Bellow, you will find the user research and data insights, UX flow, sitemap, wireframes, and desktop UI prototype.

My roles: UX/ UI, persona, journey mapping, user research/ research data analysis, low-fidelity wireframing, and prototyping.

User Research

User Research: Initial Insights

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User Persona

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Journey Map & Emotions

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Competitive Analysis

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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

 

Prototype

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Northeastern University

Capstone Project - Digital Media Management 2021

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